THE SCALING FOUNDERS METHOD
““The Scaling Founders Method gives founders something they rarely get: clarity, structure, and the ability to predict and prevent startup failure.””
Most startup methods teach you how to launch.
The Scaling Founders Methodology is built to help you scale.
It is a complete, battle-tested system for founders who want to build €10M ventures with less chaos and more clarity.
THE SCALING FOUNDERS METHODOLOGY
Real founders don’t need more theory.
Our methodology gives founders clarity, structure, and momentum: from the first idea to £10M+ scale-up. It’s built from five years of research, hundreds of founder interactions, and the lived experience of building in real, messy environments.
We train founders to think, build, develop and act like a Scaling Founder.
At its core, the method brings together four essential elements:
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Most ventures fail because founders focus on 2–3 areas, instead of the 8 required to reach scale.
The Wheel of Startup helps you see your venture the way successful scale-up founders do; across customer success, value creation, operations, data, leadership, team, finances, and growth. It exposes blind spots, shows where you’re vulnerable, and helps you prioritise actions that move the company forward.
It’s also the fastest way to predict scale-up potential: the more focus points covered, the stronger the foundation.
And for co-founders, the Wheel becomes a shared language, reducing conflict and giving a clear basis for decisions, resourcing, and strategy. -
54% of ventures stagnate after “seed stage” because founders don’t know what comes next.
The Road-to-Scale fixes this by helping you reverse-engineer a €10M venture from day one. It turns ambition into a clear, practical growth journey, from research to stand-up to scale-up and with precise milestones, actions, and leading indicators.
It shows founders (and investors) what a healthy venture should look like at every stage, including how to design a 350k Gross-Profit Stand-Up that can later scale to millions.
The Road-to-Scale removes guesswork and gives founders the clarity missing in most ecosystems.
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92% of founders invest in the wrong things at the wrong stage.
The 5-Stage Founder Journey prevents this.It maps how founders evolve: Psychologically, operationally, emotionally, and cognitively, as their venture grows. It guides you through Research & Validation, Proof-of-Concept, Product-Market Fit, building a 350k Stand-Up, and ultimately preparing you for €10M scale.
You learn what to focus on, what to ignore, how your leadership changes, how your mindset shifts, and what each stage demands of you.
The result is consistent growth without burning time, money, or mental bandwidth in the wrong direction.
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Great Scaling Founders rely on routine.
This weekly ‘operating system’ turns big goals into consistent progress by refining how founders think, reflect, act, and adapt. It increases cognitive performance, reduces uncertainty, and helps founders reach more frequent states of flow - the same behavioural triggers used in the initial research experiments.
You plan, execute, review, and improve every week, creating compounding momentum over time. This is how Scaling Founders learn faster than the competition and handle complexity.
THE SCIENCE BEHIND OUR SUCCESS
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The Grit Trigger is the moment in a founder’s brain when the pain of not acting becomes greater than the pain of taking action. It flips the switch from hesitation to disciplined momentum. Once activated, it fuels consistency, resilience, and progress even in high-pressure environments.
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Dynamic Complexity Theory explains how founders build stronger ventures by understanding how systems behave under pressure. It teaches founders to design foundations that stay stable in fast-changing, chaotic environments, so growth becomes predictable rather than accidental.
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The Nonagon Model is a nine-element blueprint for designing healthy founder ecosystems. It aligns founders, coaches, investors, institutions, talent, networks and infrastructure so every element supports the others, creating environments where scale-ups can grow reliably.
Our programmes are grounded in neuroscience, behaviour design, and real-world venture building.
Great founders don’t rely on luck.
They rely on systems that help them think better, act faster, and stay resilient under pressure.
That’s the science we use.
We’ve studied for more than five years how Scaling Founders build ventures differently, and researched how they use their brain differently, and why this actually works from a neuroscience perspective.
Moreover, we’ve implemented this on ourselves and other founders successfully before launching this methodology to the world.
We foster 'whole brain thinking' to unlock founders' full cognitive potential, ensuring deep, lasting development.
The Scaling Founders Method has uniquely validated the concept of the 'Grit Trigger' in the founder's brain, developed the 'Dynamic Complexity Theory' for better foundations to facilitate growth and impact in highly dynamic environments, and introduced the 'Nonagon Model' for building robust founder ecosystems.
“We help founders shift from reactive thinking to strategic whole-brain thinking - the same mental model used by the tiny fraction of entrepreneurs who scale to €10M+.”
WHOLE BRAIN THINKING
Most startup failure patterns can be traced back to one thing:
How the founder processes information, makes decisions, and responds under pressure.
Through applied neuroscience, behavioural design, and real-world testing, the Scaling Founders Method helps founders operate at a higher cognitive level.
HOW ECOSYSTEMS, INVESTORS, AND EXPERTS USE THE METHOD
The Scaling Founders Method isn’t only for founders.
It gives ecosystems, accelerators, investors, and startup experts a shared way to understand founder performance.
Certified founders are easier to assess, support, and back because the method makes their clarity, risks, routines, and stage of growth visible. This removes guesswork and helps non-founders make better decisions, faster.
Certification matters because it standardises quality and reduces risk;
for everyone involved in a founder’s journey.
Gain foundational knowledge and a transformative perspective on venture building and founder development.
This half-day workshop helps you discover how Scaling Founders approach growth differently.
Every founder begins with ambition. But most founders never receive the training, structure or mental frameworks required to turn ambition into a scalable, operationally sound venture.
This workshop changes that.
Based on 5 years of research into the behavioural patterns, cognitive habits and decision-making models of successful scale-up founders, this 4-hour intensive teaches you the fundamentals of building a venture that can actually reach £10M+ revenue, not just survive the first 18 months.
Whether you’re a first-time founder, repeat founder, technical founder, or non-technical builder, this session gives you:
A clear blueprint
A way of thinking
A systems-first approach
A founder psychology upgrade
And the structure needed to finally move beyond firefighting and guesswork
This is the starting point for anyone serious about building a scale-up, not just a startup.
For non-founders (coaches, mentors, investors) who support founders. This certification provides the credentials and knowledge to guide founders to our exacting standards, ensuring a unified, proven approach across the ecosystem.
Deliver 1on1 Support to a maximum of 6 startups / founders per quarter.
A unique opportunity to support founders, while also make money by doing it (Commission offer).